JMD Creative Agency Celebrates 10 Years

JMD Creative Agency, the multidisciplinary studio known for helping shape some of the beauty and fragrance industry’s most memorable brands, announced it is celebrating its 10th anniversary with a refreshed brand identity, expanded industrial design capabilities, a new marketing strategy offering, and two senior additions to its leadership team.

Founded in 2016 by Jon Dinapoli, JMD has spent a decade helping brands bring strategically grounded, beautifully designed ideas to market. 

The anniversary marks a broadened scope of services uniting world-class design and strategy with production capabilities under one roof.

Dinapoli commented:

“Ten years in, JMD is still driven by the same belief we started with — that great design has to be beautiful and strategic at the same time. This next chapter is about bringing that same thinking to more of what a brand needs, from the shape of a product to the strategy behind its growth.”

Alongside the rebrand, JMD is launching a marketing strategy arm, giving clients one partner for both creative execution and the strategic thinking behind a brand’s growth. 

The agency has also expanded its industrial design capabilities and team, sharpening its focus on product form, structure, and function alongside its packaging and identity work.

At the center of this new chapter is JMD’s partnership with OTHRWRLD, the creative production company the agency has collaborated with on projects including Sabrina Carpenter, Stetson, and Clean Beauty Collective, among others.

The partnership gives JMD clients direct access to OTHRWRLD’s production capabilities, allowing both teams to take projects from strategy and design through final production with tighter creative alignment and less translation loss between partners.

New Leaders

To lead the expansion, JMD has named Leslie Oglesby Vice President, Marketing & Strategy (pictured above on the left). Oglesby brings over 20 years of experience building global beauty and lifestyle brands, most recently serving as Global Vice President of Marketing for MCM and Oscar de la Renta Fragrances at Interparfums, with prior leadership roles at The Estée Lauder Companies, Tarte Cosmetics, Coty, and LVMH. 

During her tenure at Coty, she partnered with Jon on the launch of some of the industry’s most recognized designer and celebrity fragrance brands. Their longstanding partnership- combining strategic brand building with award-winning creative design- forms the foundation for JMD’s next phase of growth.

JMD has also added Matt Bevington (pictured above on the right) to its leadership team, joining as Head of Growth and Business Development. Bevington brings over two decades of brand and creative strategy experience from agencies including JKR, Landor, Dragon Rouge and Pearlfisher. 

Along the way, he led New York teams for both iconic and challenger consumer brands, working closely with international offices on global pitches and new pieces of business. 

Now, he will drive new business and client growth strategy as JMD expands its service offering, working hand-in-hand with Oglesby to ensure both new and existing clients get the most out of JMD’s broadened capabilities.